Generative artificial intelligence as a strategic planning tool in agricultural companies
Abstract
Purpose. To investigate the impact of artificial intelligence on the development and decision-making of agricultural companies Materials and research methods. In the process of carrying out the work, general scientific research methods were applied: dispersion – to determine the reliability of the obtained research results; comparative and computational – to conduct economic and energy efficiency of the studied technologies. Research results. Artificial intelligence (AI) has revolutionized all industries around the world, including the management of agricultural companies. AI is changing supply chains, helping organizations navigate a rapidly changing world. For example, intelligent algorithms allow for strategic planning. This article discusses the application of new innovative technologies in agriculture. In particular, the application of artificial intelligence neural networks, as well as generative artificial intelligence in this field. It is shown that artificial intelligence neural networks are best suited for use in precision agriculture, especially when it is necessary to find a relationship between a large number of factors. Generative artificial intelligence can be used as a tool to assist in data analysis. The article emphasizes the importance of systematic and rational use of resources. It is noted that data preprocessing is the “weakest link” in any production process, and therefore in the agricultural sector as well. The main attention is paid to issues of practical work in the field of data preprocessing. Conclusion: While the results achieved are significant, there are several areas for further research and improvement. Through the application of generative AI, agricultural companies can significantly increase the efficiency and accuracy of their strategic planning, using huge amounts of data to assess various agricultural factors at scale. AI capabilities in the field of predictive analytics, machine learning, natural language processing and other advanced technologies have opened up new opportunities for understanding customers and natural processes in agriculture, providing agronomists with the tools to anticipate consumer needs and adapt their methods accordingly.
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